For this project, we were tasked with picking a random noun and an adjective and create a craft brewery with the random name. Our target audience was a millennial Portlander, and we were to create a typographic logo to appeal to that audience.

I chose the words “desperate” and “oyster” for my beer and decided to curate a coastal and beach themed IPA.

Type Exploration:

I played with various typefaces and layouts but ultimately wanted to have the letters flow into eachother

Previous
Previous

MYTHIC MEDS DISPENSARY

Next
Next

THETA CHI RUSH